Hospitality giant Wyndham Hotel Group has launched The Trademark Hotel Collection – a new independent concept aimed at landmark three and four-star properties.
The move aims to strengthen the group’s position as the true champion for hoteliers in every segment, with the Trademark brand designed for independent entrepreneurs who have built an iconic hotel and are looking to boost its distinctive legacy with unmatched support. The ‘soft brand’ invites upper-midscale-and-above hoteliers hoteliers who operate landmark, 3-4 star hotels to maintain their individual spirit while taking advantage of Wyndham’s scale, distribution, services and loyalty programme.
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Wyndham launches Trademark Hotel Collection brand