VisitBritain has announced a partnership with Birmingham and the surrounding areas to promote more of England’s regions to overseas visitors.
The three-year partnership is a joint initiative with Birmingham Airport, the West Midlands Growth Company, Shakespeare’s England and Marketing Peak District & Derbyshire.
Together, the organisations will market Birmingham and the surrounding areas to a global audience, convert inspiration to visit into bookings, and promote direct flights to the area. In the first year, the partnership will focus on the US market.
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VisitBritain to promote more regional tourism