In our latest report on the highlights of the 2017 TATOC conference,
LEIGH CONNELLY
looks back on an insightful presentation by John Heffernan, Sales and Marketing Director at
Red Live Media
.
John Heffernan discussed the importance of social media and the constant evolution of digital marketing strategy in his presentation ‘Not another Social Media Presentation! Failing the way to Sales and Success’.
He opened by emphasising the importance of being able to evolve your online marketing strategy and that those companies who can evolve and adapt will be the ones who survive: “Evolve or die”, he said.
Read the full article here:
TATOC 2017 Conference round-up: John Heffernan