The most important thing for consumers purchasing a luxury travel experience is being able to truly switch off and relax, according to a study of international consumer sentiment when it comes to luxury travel.
Global travel deals publisher Travelzoo and the Global Hotel Alliance (GHA) collaborated on a survey of more than 4,800 people from their respective membership bases and found that hotels, cruise ships and airlines should focus on simple requirements such as comfort, cleanliness and exemplary service in order to win over customers seeking a luxury experience.
Richard Singer, Travelzoo’s president, Europe, discussed the findings at the recent Ultratravel Forum in London, as part of a panel of presidents from leading luxury travel brands.
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Survey reveals ultimate luxury is a good night’s sleep