John Beckley and Steve Clarke turned the spotlight on social media marketing – now a key element of all sales and marketing efforts – during an entertaining joint presentation at the RDO7 timeshare conference.
Marketing and social media consultant Beckley, and Clarke, from Eureka Selling, led a breakout session for RDO7 delegates to share the importance of ‘Return on Engagement’ (ROE) and the key benefits to creating your own digital community.
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RDO7: Win business through conversations, not publications