RDO7: Digital leadership – getting off the back foot to win online
At a time when technology is rapidly developing, delegates at timeshare industry conference RDO7 heard that businesses must face the challenge of constantly keeping up to date in order to engage their customers.
The same can be said for the timeshare industry – choosing a social media platform to focus on or deciding whether to invest in an app for example is a difficult decision when we cannot predict how technology will advance in the coming years. Gareth Dunlop, CEO and founder of user experience specialist agency Fathom, delivered an insightful presentation to delegates, explaining that we don’t necessarily need to be ahead of the game, we need to understand it to become a key player.
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