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Timeshare Industry News
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RDO7: Cruise sets sail towards younger customers
October 6, 2016

The issue of aging customers was one of many hot topic at timeshare industry conference RDO7, and one specifically addressed by a presentation by Andrew Stuart, president and COO, Norwegian Cruise Lines.

Stuart joined the cruise operators in 1988 and, although the Boomers were great cruisers, they were an aging customer base he revealed. “We needed younger customers. The industry had to reinvent itself,” he told delegates at RDO7. The words probably resonated with the timeshare resort developers in the room, as they are in the same space.

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