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Online holiday bookings go mobile
Online holiday bookings go mobile
October 23, 2017

Growth in bookings on mobile devices is thought to be behind an increase in overall online holiday bookings by British holidaymakers.

Online bookings have increased from 76% to 83% in the last 12 months, according to ABTA’s Holiday Habits Report 2017. Bookings on mobile devices have leapt from 13% to 20% in the past year, while PC bookings have fallen from 92% to 85%.

Booking in person remains steady, with 17% of people going in-store to book compared to 19% last year, whilst phone bookings have dropped from 21% in 2016 to 16% this year. People from the most affluent households are the most likely to book a holiday in-store, with 29% of those classified as social grade “A” using this booking method. A quarter (25%) of families with children under five also booked in-store. Across the UK, in-store bookings were most likely to be made by people in the East Midlands (26%), Yorkshire (25%) and the North West (23%).

Read the full article here: Online holiday bookings go mobile