Growth in bookings on mobile devices is thought to be behind an increase in overall online holiday bookings by British holidaymakers.
Online bookings have increased from 76% to 83% in the last 12 months, according to ABTA’s Holiday Habits Report 2017. Bookings on mobile devices have leapt from 13% to 20% in the past year, while PC bookings have fallen from 92% to 85%.
Booking in person remains steady, with 17% of people going in-store to book compared to 19% last year, whilst phone bookings have dropped from 21% in 2016 to 16% this year. People from the most affluent households are the most likely to book a holiday in-store, with 29% of those classified as social grade “A” using this booking method. A quarter (25%) of families with children under five also booked in-store. Across the UK, in-store bookings were most likely to be made by people in the East Midlands (26%), Yorkshire (25%) and the North West (23%).
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Online holiday bookings go mobile