Leading vacation ownership company Diamond Resorts has unveiled a redefined brand approach and shortened its name from Diamond Resorts International.
A global leader in the hospitality and vacation ownership industries, the company’s brand refresh also includes a promise to ‘Make a habit of breaking from the routine’ and updated commitment to helping its members take time to connect with the things that matter most in life.
Effective immediately, the refresh features a new name, logo and website that embodies a more familiar and modern aesthetic, complete with a clear and conversational tone. The approach effectively communicates a straightforward focus on member benefits and Diamond’s excitement to be a part of their journey.
Michael Flaskey, the company’s chief executive officer, said: “Vacations are meant to be fun and exciting, and it was time we updated our look and communications to better reflect that mentality.
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New look and shortened name for Diamond Resorts