The importance of soliciting feedback in the era of Yelp and TripAdvisor.
With the rise of review sites such as TripAdvisor and Yelp, the relevance of the traditional guest survey is increasingly in question. In-room paper questionnaires are seldom completed, and travelers often already have a relationship with review sites. However, there is still value in following up after an owner’s stay. “Guest surveys and Yelp aren’t forces in opposition—rather, they complement each other,” says Carrie Murphy, content marketing manager at Renivate, a hotel technology start-up.
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Is the Guest Survey Dead?