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France uses #Feel campaign to target UK visitors
France uses #Feel campaign to target UK visitors
February 28, 2018

Atout France, the France Tourism Development Agency, and its partners are launching the second phase of a pan-European marketing campaign that uses the creative strategy ‘#Feel’ to invoke the five senses.

The move follows a successful first year for the campaign, and features a variety of brands and destinations – and the varied experiences they offer – supported by the services of a number of transport partners, which allow visitors to plan their trip to France smoothly.

The aims of the campaign are to unite the destinations and transport partners within a single marketing activity, promote France to three distinct demographics: families, empty nesters and, to a limited extent, millennials. It principally targets London and the south east of the UK, with the potential to extend to audiences in Birmingham and Manchester.

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