Finnair has been chosen as a selected airline partner to the EU-China Tourism Year 2018, an initiative designed to boost travel between China and Europe.
European Commission president Jean-Claude Juncker and Chinese Prime Minister, Li Keqiang announced that 2018 would be the EU-China Tourism Year (ECTY) in July 2016, recognising that it would be “a unique opportunity to increase visitors’ flows and investments on both sides”.
The main priorities of the tourism year include improving the travel and tourism experiences of travellers while visiting the EU and China, organising business-to-business networking opportunities for tourist partners and facilitating business summits as well as supporting a range of marketing campaigns.
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Finnair joins EU-China Tourism Year initiative