The digital transformation of the tourism industry will be a key focus of Spanish tourism expo Fitur Know-How & Export, which takes place during FITUR 2018, the renowned annual International Tourism Fair.
An initiative organised by SEGITTUR and FITUR in collaboration with ICEX Spain Trade and Investment, the event is designed to help drive forward the exportation of Spanish tourism knowledge.
Fitur Know-How & Export, which will be staged as part of FITUR 2018 from 17–19 January 2018, will occupy a 1,600 m2 exhibition space in Hall 10 of Feria de Madrid, where a smart tourist destination will be simulated in which technologies associated with digital transformation will take centre stage.
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Digital transformation of tourism in the spotlight