Travel agents and operators are coming under increasing pressure to improve their mobile offering, as more than half of UK holidaymakers are frustrated by the lack of mobile innovation when travelling abroad, according to new research.
Leading mobile technology group, Apadmi, found that 54 per cent of travellers think the travel sector needs to offer customers more ways to utilise their mobile devices while on holiday.
The survey of 1,000 people, who have taken a holiday in the last 12 months, revealed that half of consumers want to see more mobile check-ins in airports, but also when checking-in to hotels and when hiring transport, to avoid queues and delays.
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Brits demand better mobile technology for travel