How to improve your app’s performance in the Apple App Store and Google Play.
An average of 2,500 new apps are published every day across the App Store and Google Play (calculated from the number published per month). And with adoption of apps by timeshare resorts growing—according to ARDA International Foundation’s 2017 State of the Vacation Timeshare Industry, 35 percent of resorts reported offering a mobile app to owners last year, up from 12 percent the year before—effective app store optimization (ASO) has never been more crucial for resorts that want to drive downloads. “ASO is for apps what SEO is for websites and forms an integral part of the overall marketing strategy for travel brands,” says Brendan Bourke, digital consultant at Travelport Digital, a travel media solutions company. Below are a few tips to help your app stand out.
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App Optimization for App Store and Google Play