What it takes to expand an on-site restaurant and attract local diners.
Rethinking a restaurant is no easy feat, but there are great potential rewards, such as improving the owner experience and gaining new guests. For Arizona’s Holiday Inn Club Vacations Scottsdale Resort, a $36 million property-wide renovation in 2016 brought the opportunity to expand Graze Desert Grille, its on-site eatery. In April 2017, the restaurant reopened with new offerings under the name ArteZania Kitchen & Cantina. An adjacent café serving breakfast, Marketplace, was also unveiled. The first step in the renovation was to decide what to change. “We determined the concept by identifying what type of service style and experience was needed to best provide and display the regional flavors of Scottsdale,” says Chris Motts, food and beverage manager at Holiday Inn Club Vacations Scottsdale Resort. The current menu balances existing favorites with new dishes influenced by the area’s cuisine, such as a pepito sandwich with carne asada and caramelized onion.
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An Inside Look at Relaunching a Resort Restaurant