Significant investment, a rise in staycations and the continued growth in inbound tourism are set to provide a major boost for UK attractions according to the leisure industry’s leading trade association.
BALPPA, The British Association of Leisure Parks, Piers and Attractions, is predicting a busy start to the main 2018 season.
The continued relative weakness of Sterling and uncertainty surrounding Brexit, combined with the launch of a range of significant new rides, innovative features and exciting events, is likely to encourage more international visits and lead to even more Britons opting to holiday at home.
The UK experienced an overall increase in international visitors in 2017 according to Government data. Total inbound tourism increased (6.6%) and while domestic visitation to London was affected by security concerns, spend in the UK’s regions increased as holidaymakers chose to enjoy leisure time in the UK.
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