Timeshare Facts & Figures
6.7 million households own shared ownership... there are 5,425 timeshare resorts, of which about 25% are situated in Europe... these resorts provide approximately 325,000 accommodation units worldwide...
Timeshare Owners Worldwide
- Timeshare owners reside in more than 270 countries
- Around the world, typical timeshare buyers are upper-middle income, middle-aged, married couple homeowners
- The median household income of buyers range from about U.S.$74,000 for recent buyers and $81,000 among all owners.
|
Resort Occupancy % of Total |
|
|
Owner/guest |
44.3% |
|
Exchange guest |
24.6% |
|
Renter |
10.4% |
|
Marketing guest |
2.5% |
|
Average annual occupancy |
81.8% |
|
Maintenance Fees |
|
|
Studio |
$242 |
|
One Bedroom |
$376 |
|
Two Bedroom |
$505 |
|
Three Bedroom |
$670 |
|
Total weighted average |
$471 |
Today's Owners
- Median age head of household – 53
- 84% are married
- 95% own their home
- Median household income - $74,000
- 46% attended college
- 30% hold a graduate or professional degree
Purchase Motivation: Why Consumers Buy Timeshare
- Flexibility (including location, unit size & season)
- Quality
- Credibility of the timeshare company
- External Exchange
Source:
Ragatz Associates Resort Timesharing Worldwide: 2003 Summary Edition
Resort Timeshare Consumers: Who They are, Why They Buy, 2006 Edition, ARDA International Foundation
